WELCOME

Hello, I’m Nithya R.

Product Strategist | UX Specialist | Global MBA (EDHEC)

My Story
Relevant Projects

The Work I Have Done

Dec 2021 - JUl 2022

Aleph Labs

During my time with a banking client, I had the opportunity to fully immerse myself in the official agile cycle, gaining invaluable experience and knowledge. Additionally, my short stint at a design agency provided me with a deeper understanding of the day-to-day realities of working as a UX Designer. These experiences have equipped me with a comprehensive skill set and a unique perspective

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Case Study

Grab

My recent project involved redesigning the user experience for Grab, a popular ride-sharing service, showcasing my critical thinking and problem-solving skills.

Using my years' worth of designing experience, to identify unmet user needs and creating intuitive and user-friendly solutions.

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GA Individual Project

Horme Hardware

In this case study a homegrown hardware shop’s e-commerce website is being re-designed to achieve a better flow and presentation of information that will allow visitors to make purchases more intuitively.

This is my first case study stepping into the UX World.

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GA Pro-Bono PROject

at6degrees

In this client-facing project, my team and I have to design a B2B website (to allow the company to interact with its business partners). Using our research, we found out about the current process, the inefficiencies and proposed at6degrees can help address them.

A small taste of the real world clients.

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This is how I roll

About Me

Principles that define me

You Only Live Once

To live is the rarest thing in the world, Most only exist - Oscar Wilde

My favourite quote that is etched on all my electronics. Living fearlessly and daringly but not recklessly is one of my most valued principles in life.

Learn something new everyday

The excitement of learning new things, keeps me going.

I do not know what I do not know. So I am always in the constant search of new things new knowledge no matter how small or how big.

It maybe random molecular biology facts to some really cool websites with some UX. Chat with me to find out more :)

HOW I SEE UX And what it means to me

UX Anywhere and Everywhere

UX is almost exclusively used for digital products. However, UX has always been around since the beginning of ages under different names.
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Coming from a physical product design background, UX was taught to me as “Human factors design” or “Safety Design.” Moving into digital realms, the design thinking process remains the same, except the project management styles have changed from waterfall to agile.

UX, the art of creating experiences, can be used across various areas such as Tarot Reading to Personal fitness training. User Interview-ing is widely applicable to a Tarot reading, while the whole double diamond method can be used to provide targeted Personal Training.

Here are some unique
facts about me:

I graduated from Singapore University of Technology and Design with a Degree in Engineering Product Development.

Through the art of tarot reading, I look deep into the minds of the people and offer some comfort.

I am a tech enthusiast, always in the know about the latest gadgets and latest hypes

My curious personality allows me to learn and be knowledgeable about many things around the world, related and unrelated to my fields.

testimonials

Kind Words

Testimonial 1 out of 3

“Nits has been a valuable resource on the team. She has natural leadership capabilities and will step up and take the lead. She was thrown into a very challenging project, but was able to quickly pick up her understanding of the business and translated into practical and workable applications. Given the right guidance, I’m certain she will be able to be an outstanding asset in the area of specialisation she chooses to be in. I would recommend Nits and no qualms to engage her on my team in future"

-- Trixie Thye, Founder of at6degrees

Testimonial 2 out 3

“Working with Nithya is a delight! She exhibits true creativity, understanding of customer touchpoints, spark and the right amount of hard work to make a project success. Her lighthearted demeanour, detailing in her work and innovative thinking are a brilliant asset for any subject, project or business to have!Nithya also displays exemplary patience when it comes to simplifying complex issues and make it understandable to all stakeholders specially in tech and digital fields where idea transaltion is easily lost at most times!Working with her was inspiring, making every situation something to learn and extremely fun at the same time! She is a true asset to any team with her knowledge, product strategy acumen and structured problem solving!"

-- Ayushi Parmar , Marketing Specialist

Testimonial 3 out of 3

"Astonishingly Agile" are the words that come to mind when I think of Nithya. I have had the great pleasure of working with Nithya across multiple company wide initiatives and cost saving projects in the past 2 and a half years. I was particularly impressed by Nithya's ability to react quickly and efficiently to solve issues which allowed the continuation of our product manufacturing lines. Not only is she great at what she does, she also brings joy and laughter when you randomly catch her at the office pantry for a quick coffee chat. Any employer would be lucky to have Nithya as an employee.

-- Elizabeth Shin, Quality Engineer at ResMed Asia